Jerry Done Wrong
Although Jerry Lewis announced months ago that he would relinquish his tux and microphone and retire as host of the MDA Labor Day Telethon, I still expected him to make a final appearance on this year’s broadcast. I imagined Jerry would show up, thank everyone for decades of support, and exit gracefully. He said publicly that he would return for one last go around. He said he would be there to perform his signature exit song, ‘You’ll Never Walk Alone’. But apparently MDA would have nothing of it. Obviously, this was a forced retirement by the board members of the very organization that Jerry Lewis made famous. Jerry didn’t just retire as host. Jerry didn’t just step down as National Chairman. Jerry didn’t just pass the baton or hand over the reigns to the future of the cause. He wasn’t even given the opportunity! Unfortunately, Jerry Lewis was fired, axed, canned, handed his walking papers and shown the door. A lifetime of dedication and success, and he gets dumped and swept under the carpet? Sorry, but a man who devoted more than half of his life to a noble cause did not deserve to be phased out in such a cut-and-dry fashion. An American Institution like Lewis deserved a final bow, a curtain call, a swan song and a ride off into the proverbial sunset. But MDA didn’t even have the decency of putting him on stage for one last hurrah. That would have been the right thing to do, the absolute least they could do.
Years of faithful – and highly successful – service were encapsulated in some scripted gracious words and a little video tribute. No song. No grand exit. No bow. No wave good-bye.
Poor form, MDA, very poor form.
Yes, Jerry Lewis lost his relevance. Yes, the act became exhausted and Jerry got old. Change was inevitable, and MDA finally elected to sever ties. Of course, his retirement was actually about twenty years overdue. Yeah, it was time. It was time a long time ago! The folks at MDA knew it was time. Patients and families knew it was time. Donors and sponsors knew it was time. Even Jerry knew it was time. Still, MDA executives handled things badly by not allowing him back on the air for a finale.
Jerry put muscular dystrophy on the map and raised a ton of awareness and cash. Everybody knew Jerry Lewis as the celebrity force behind the Muscular Dystrophy Association. Jerry was totally cool then. He was a star, a member of the famed Rat Pack and hung out with Sinatra and Dean and Sammy. When the Telethon gig started in 1966, you couldn’t find a better person to host than Jerry Lewis. He was perfect for the job! He was a master showman, a movie actor and beloved comedian. And with his connections and network of well-known entertainer friends, he was a lock to rake in the big bucks! At one point, all Lewis had to do was simply ask for money to help his sick Kids, and he would get it, no questions asked. However, as the years passed and his spotlight dimmed, Jerry was forced to pull out every emotional ploy in the book to get people to dip into their wallets and give. I liken Jerry to an aging baseball pitcher whose fastball disappeared and then must rely on junk to get hitters out. His fastball was his star power and popularity and ability to infuse laughter into such a tragic and seemingly hopeless reality. “Smile though your heart is aching,” indeed. And it worked, and the money poured in. Then came the junk pitches. Pity rose to the forefront, eyes welled non-stop, asking became begging, laughter diminished and sadness and despair took over. Sure there was the entertainment and the humor and the shtick, but drama prevailed on the annual Labor Day Telethons, and the money continued to roll in. Jerry was the holder of heartstrings, the monarch of melodrama, the prince of pity, the wizard of wallets. And his efforts paid off. During his 45 years as host, he scored $1.66 billion for MDA and Jerry’s Kids, a magnificent achievement in itself.
Research still has not produced a cure, even after all these years and all of this loot, but hey, it’s not like you can just drive on over to the Terminal Disease Depot, go to the neuromuscular disease aisle, grab a cure off the rack, plunk down a few hundred million and take it home. If a cure ain’t there, it ain’t there. I get it. I dig it. I totally understand and I do not blame Jerry. My beef with Jerry Lewis was that he always promised what he could not possibly deliver – the elusive cure for muscular dystrophy – and with his do-whatever-it-takes fundraising mentality, he made those of us with the disease look needy and pathetic in the process. But as we know, it’s all about the drama and getting the money. And the show must go on somehow, right?
I decided to tune into the Telethon the other evening for two hours – probably longer than I have in the past twenty years combined – for mere nostalgia’s sake and to catch a final glimpse of Jerry Lewis in action, which never happened due to MDA’s lack of class. I was also curious to see for myself if things on the Telethon were indeed changing for the better without Lewis. Was this the end a stagnant era for MDA and perhaps the start of a fresh new one? Or should we expect much of the same old same old? Well, I did notice a tad less sobbing, but I guess that was because they could only cram so many tears into a shortened, 6-hour broadcast. And it wasn’t as pleady as usual, for the same reason I imagine. The entertainment seemed a little beyond tolerable this time, but do you seriously believe that people gave money because they got to watch Billy Ray Cyrus sing? Pity will always remain the key to bringing in the green, and MDA will continue with the do-whatever-it-takes tactic. That part will never change, Jerry or no Jerry. But even without Jerry, I somehow still gagged when two mediocre singers and a quartet of celebrity hosts pulled a painfully lame Salute To America out of their butts, complete with an infernal scat by Maureen McGovern, some marching, and red, white and blue confetti. This was MDA’s idea of a grand finale? Even Jerry couldn’t do anything that dumb in his day! Regardless, MDA managed a huge haul once again. Yes, MDA will score just fine without Jerry at the Telethon helm, but they are only building on the foundation that he laid eons ago.
Lewis was arguably the best campaigner and fundraiser the public world has ever seen, I’ll give him that for sure. I couldn’t stand his methods, but they sure were effective. I know that I have been tough on Jerry Lewis in the past, but I certainly will not deny the man his rightful props. Over a billion dollars raised. Dues paid. Purpose served. Legacy left. Forty-five years was quite the run. Thanks for everything, Jerry. Now let’s see MDA flex some muscle of its own.
